Famous packages, same ruler

The world's most recognizable products, scored by the exact same published formula as every food on the site. The score is satiety per calorie, not a virtue scale — a low number is information, not an accusation.

All foods, ranked

39
Heinz
Tomato Ketchup
easy to overeat
1 tbsp (15 g) · 15 kcal
22
Kellogg's
Corn Flakes
easy to overeat
1 bowl (30 g) · 113 kcal
8
Coca-Cola
Original Taste
engineered against fullness
1 can (330 ml) · 139 kcal
8
Red Bull
Energy Drink
engineered against fullness
1 can (250 ml) · 113 kcal
6
Mars
Snickers
engineered against fullness
1 bar (50 g) · 241 kcal
5
Nestlé
KitKat
engineered against fullness
1 bar, 4 fingers (41.5 g) · 215 kcal
5
Oreo
Original
engineered against fullness
3 cookies (33 g) · 155 kcal
4
Ferrero
Nutella
engineered against fullness
1 tbsp (15 g) · 81 kcal
4
Pringles
Original
engineered against fullness
13 crisps (30 g) · 160 kcal
–
Coca-Cola
Zero Sugar
calorie-free
1 can (330 ml) · 1 kcal

Numbers come from each product's own nutrition label (per 100 g, or 100 ml for drinks). Every score is recomputable from those numbers. How the score works.