Whole milk is ~4× as filling per calorie as Cola
Score 66 vs 17 on the satiety-per-calorie scale.
Whole milk
66solidly filling · 60 kcal /100 g
Cola
17engineered against fullness · 42 kcal /100 g
Same fullness, very different calories
Roughly what it costs to reach the fullness of 300 kcal of cola:
Cola~300 kcal · ~714 g
300 kcal
Whole milk~76 kcal · ~127 g
76 kcal
A rough guide, not a lab measurement — it treats fullness per calorie as constant across portion sizes, which is a simplification. How the score works.
Why they score differently
Protein
Whole milk
4
Cola
0
Water
Whole milk
62
Cola
76
Fiber
Whole milk
0
Cola
0
Sugar — pulls the score down
Whole milk
−10%
Cola
−74%
The numbers
| Per 100 g | Whole milk | Cola |
|---|---|---|
| Score | 66 | 17 |
| Energy | 60 kcal | 42 kcal |
| Protein | 3.3 g | 0.0 g |
| Fat | 3.2 g | 0.3 g |
| Carbohydrate | 4.6 g | 10.4 g |
| …of which sugars | 4.8 g | 9.9 g |
| Fiber | 0.0 g | 0.0 g |
| Sodium | 38 mg | 3 mg |
Satiety per calorie, not a virtue scale — neither food is forbidden.